The real point of Earth Hour is not to save energy for an hour. The point is to provoke thought and action.
Some people find it hard to see the point of Earth Hour, or call it tokenistic. It’s easy to see why, and if you keep your lights on during Earth Hour, no one should shame you for it. The point is to join together and go on to take action throughout the year.
So while you sit around with the lights off – or on if you prefer – ask yourself, or your friends and family: how can you have a real impact? Reduce your car and plane travel? Use carbon offsets? Recycle? Lobby airlines to change their “choice architecture” by making carbon offset the default when purchasing a ticket? Donate to an organization that’s having a strategic impact?
There are a many options, and knowing where to focus is important. If we spend our effort on the big items, we’ll have a far, far greater impact. Which are the big items? Probably not recycling, and probably not a lot of the ideas we read about in the media – but these are not simple questions. We need to know – for example, how effective is it to buy carbon offsets, and which offsets should we buy?
The Appropedia community helps you make informed decisions, by sharing their wisdom and their research on these questions. And if you have expertise, or you spent some hours trying to answer one of these questions by researching the web, then share your wisdom in a place where others can benefit and build on it. Just click edit to add to a page, or start a new page.
Having the right information enables change. Let’s enable change together.